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Marketing
Mumbrella360: Economics and impact of group buying
Group buying is Australia’s largest growing media sector and at Mumbrella360, the industry’s major players came together for the first time. On the panel, Billy Tucker, CEO of Cudo; Dean McEvoy, CEO and co-founder of Spreets; Hezi Leibovich, joint founder, Catch of the Day and Scoopon; Colin Fabig, CEO Living Social Australia and New Zealand. Moderated by Mumbrella editor Tim Burrowes.
The Failure Tour Of New York
Tim Harford's first book, The Undercover Economist, is fantastic and has sold 1 million copies worldwide in almost 30 languages. On this 2011 NPR Planet Money Podcast Tim Hartford talks about his new book, 'Adapt': Failure as an Option on the Way to Success, and escorts his NPR interviewers around Manhattan to look for some big ideas that didn't work out. As Hrtford says, " I'm sure New York does failure better than anyone else because it does success better than anyone else".
The Essential Advantage
BBC - Podcasts - Peter Day's World of Business: 04 June 11 - Paul Leinwand and Cesare Meinardi talk to Peter Day about their book - The Essential Advantage. It is an interesting thesis about core competence and how most companies don’t understand what they are actually doing.
Ads Implant False Memories
This 2011 "Wired Magazine - The Frontal Cortex" article by Jonah Lehrer examines recent research which shows how vivid marketing can mess with the consumer's brain.
The Tyranny of Choice
http://www.bbc.co.uk/programmes/p00cyf9b
This 2011 BBC program sees Justin Rowlatt on a farm, with an unusual mission - to explore the "tyranny of choice". As consumers are offered ever more choices it can become increasingly difficult for them actually to choose. Business Daily illustrates that paradox with an ancient and unusual experiment on a donkey. We'll also be hearing how consumer choice is changing the way people live in Kenya, and with a world of choices on offer can you ever make the right decision? Justin speaks to Barry Schwartz a professor of psychology at Swathmore College in Pennsylvania and Jonah Berger, a professor of marketing at the Wharton School of the University of Pennsylvania.
In this 2010 BBC Radio program, Peter Day looks at the growing market for luxury items in Asia.
The Man Who Named the iMac and Wrote Think Different
Sometimes a good idea might be rejected at first. This 2003 interview provides another insight into Apple and its Founder Steve Jobs.
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